Transnational management : text, cases, and readings in cross-border management
著者
書誌事項
Transnational management : text, cases, and readings in cross-border management
McGraw-Hill/Irwin, c2004
4th ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
"Transnational Management: Text and Cases, 4e", by Bartlett/Ghoshal/Birkinshaw, combines text material, Harvard and London Business School cases, and readings to present the best of current research and thought on the global business environment. Now in its 4th edition, Julian Birkinshaw joins Bartlett and Ghoshal, recognized as leading scholars on global strategy and organization, as a co-author. "Transnational Management" focuses on management's challenge associated with developing strategies, designing organizations and managing operations of companies whose activities stretch across national boundaries. Bartlett, Ghoshal and Birkinshaw make a distinction between "Transnational Management" and International or Multinational Management.
目次
Part 1. The Strategic ImperativesChapter 1. Expanding Abroad: Motivations, Means, and MentalitiesCase 1-1 Jollibee Foods Corporations: International ExpansionCase 1-2 Acer Inc.: Taiwan's Rampaging Dragon Case 1-3 Icon Medialab Reading 1-1 The Tortuous Evolution of the Multinational Corporation Reading 1-2 Managing in a Borderless World Reading 1-3 Going Global: Lessons from Late Movers Chapter 2. Managing Conflicting Demands: Global Integration, Local Responsiveness, and Worldwide LearningCase 2-1 Toys "R" Us Japan Case 2-2 Global Wine Wars Case 2-3 Hitting the Wall: Nike and International Labor Practices Reading 2-1 Culture and Organization Reading 2-2 Clusters and the New Economics of Competition Reading 2-3 The End of Corporate Imperialism Chapter 3. Developing Strategic Capabilities: Building Layers of Competitive AdvantageCase 3-1 Caterpillar Tractor Co.Case 3-2 Komatsu LimitedCase 3-3 BskyBCase 3-4 General Electric Medical Systems Reading 3-1 The globalization of markets Reading 3-2 Global Strategy!in a World of NationsReading 3-3 Competition in Global Industries: A Conceptual FrameworkPart 2. The Organizational Challenge Chapter 4. Developing Coordination and Control: The Organizational Challenge Case 4-1 Philips & Matsushita 1998: Growth of Two Global CompaniesCase 4-2 Becton Dickinson: Worldwide Blood Collection Team Case 4-3 Schneider Electric Global Account Management Case 4-4 ABB Relays Business: Building and Managing a Global Matrix Reading 4-1 Tap Your Subsidiaries for Global Reach Reading 4-2 Making Global Strategies Work Reading 4-3 Can Selling Be Globalized? The Pitfalls of Global Account Management Chapter 5. Creating and Leveraging Knowledge: The Worldwide Learning ChallengeCase 5-1 P&G Japan: The SK-ll Globalization Project Case 5-2 McKinsey & Company: Managing Knowledge and Learning Case 5-3 Skandia AFS: Developing Intellectual Capital GloballyCase 5-4a Meridian Magnesium: International Technology TransferCase 5-4b Meridian Magnesium: The American People Case 5-4c Meridian Magnesium: The Canadian Perspective Case 5-4d Meridian Magnesium: The Italian Perspective Reading 5-1 Unleash Innovation in Foreign SubsidiariesReading 5-2 Integrating the EnterpriseReading 5-3 The Knowledge-Creating CompanyChapter 6. Managing across Boundaries: The Collaborative ChallengeCase 6-1 Xerox and Fuji-Xerox Case 6-2 Renault-Nissan Case 6-3 Star Alliance Reading 6-1 The Global Logic of Strategic Alliances Reading 6-2 Collaborate with Your Competitors -- and Win! Part 3. The Managerial ImplicationsChapter 7. Building Multidimensional Capabilities: The Management ChallengeCase 7-1 BRL Hardy:Globalizing an Australian Wine Company Case 7-2 Silvio Napoli at Schindler India Case 7-3 The GE Energy Management Initiative (A)Case 7-4 Genzyme's Gaucher Initiative: Global Risk and Responsibility Reading 7-1 Local Memories of a Global Manager Reading 7-2 Subsidiary Initiative to Develop New Markets Chapter 8. Preparing for the Future: Evolution of the TransnationalCase 8-1 The Transformation of BPCase 8-2 GE's Two-Decade Transformation: Jack Welch's Leadership Reading 8-1 The Myth of the Generic Manager: New Personal Competencies for New Management RolesReading 8-2 The New Global Game: How Your Company Can Win in the Knowledge Economy
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