Yankee don't go home! : Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950
著者
書誌事項
Yankee don't go home! : Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950
（The Luther Hartwell Hodges series on business, society, and the state）
University of North Carolina Press, 2003
- : cloth : alk. paper
- : pbk. : alk. paper
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注記
Includes bibliographical references (p. [283]-307) and index
収録内容
- Liberalism, the state, and modern industrial capitalism in postrevolutionary Mexico
- Spreading the American dream : information, technology, and World War II
- Prophets of capitalism : the growth of advertising as a profession and the making of modern Mexico
- Advertising national identity and globalization in the reconstruction of modern Mexico
- J. Walter Thompson and the negotiation of Mexican and American values
- In search of markets, diplomacy, and consumers : Sears as a commercial diplomat in Mexico
- Industrial capitalism, antimodernism, and consumer culture in 1940s Mexico
