IMC, the next generation : five steps for delivering value and measuring returns using marketing communication

著者

• Schultz, Don E.
• Schultz, Heidi F.

書誌事項

IMC, the next generation : five steps for delivering value and measuring returns using marketing communication

Don Schultz, Heidi Schultz

McGraw-Hill, c2004

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA66193113
• ISBN:
  • 0071416625
• LCCN: 2003003687
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston, Mass. ; New York
• ページ数/冊数: xxiii, 408 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415
  • DC21 : 658.8
• 件名:
  • LCSH : Marketing
  • LCSH : Business communication
  • LCSH : Brand name products
  • LCSH : Customer services