Data analysis in hotel and catering management
著者
書誌事項
Data analysis in hotel and catering management
Butterworth-Heinemann, 1991
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Data analysis in hotel & catering management
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注記
Includes index
内容説明・目次
内容説明
This book is based on a series of lectures given at Portsmouth Polytechnic over the period 1980 to 1987 to first-year students taking a BA or HND in Hotel and Catering Management. In the beginning the emphasis of the course was on the methods used in quantitative analysis but successive groups of customers quickly made it clear that it was the applications that interested them. At the same time, they became aware that, generally though not always, more realistic applications do not have simple solutions. The result is a compromise that is intended to provide an understanding of the methods and give an indication of their scope of application, without becoming submerged by the inevitable detail of a real problem. As the references given in this book show, there is an increasing interest in the applcation of quantitative methods in the hotel and catering industry. This trend seems bound to continue and it is hoped that this book will provide readers with the basic knowledge required to appreciate the methods used and the results obtained and in particular, to understand the limitations of the methods and the validity of the results.
目次
- The organization and graphical presentation of data
- the numerical description of data
- an introduction to probability
- the problems of samples and questionnaires
- the binomial probability distribution
- an introduction to hypothesis testing
- hypothesis tests concerning means and proportions
- confidence intervals and sample size estimation
- the chi-squared distribution and other non-parametric methods
- the analysis of time-series data.
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