Managing business interfaces : marketing, engineering, and manufacturing perspectives
著者
書誌事項
Managing business interfaces : marketing, engineering, and manufacturing perspectives
（International series in quantitative marketing）
Kluwer Academic Publishers, c2004
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing.
This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field.
Hardcover version published in December 2003.
目次
- Part 1: New Products and Existing Product Portfolio Management. 1. Investment in Facility Flexibility for Early Market Entry under Competitive Uncertainty
- R.M. Franza, C. Gaimon. 2. Demand Modeling in Product Line Trimming: Substitutability and Variability
- Juin-Kuan Chong, Teck-Hua Ho, C.S. Tang. Part 2: Supply Chain Coordination. 3. Coordinated Pricing and Production/Procurement Decision: A Review
- C.A. Yano, S.M. Gilbert. 4. Contractual Relationships and Coordination in Distribution Channels
- G. Iyer, V. Padmanabhan. 5. Quantity Discounts for Supply Chain Coordination
- S. Chan Choi, Lei Lei, Qiang Wang. Part 3: Interfaces in the Internet Space. 6. Pricing Internet Service
- R. Steinberg. 7. Usage Volume and Value Segmentation in Business Information Services
- T.C.A. Bashyam, U.S. Karmarkar. 8. Collaboration in E-Business: Technology and Strategy
- A.K. Chakravarty. Part 4: Field Studies and Real-World Evidence. 9. Levers for Improving the NPD Time and Financial Performance
- A. Bajaj, S. Kekre, K. Srinivasan. 10. Platform Products: Theory and Evidence from International Practice Linking Manufacturing, Marketing, and Product Design
- K. Ravi Kumar, G.C. Hadjinicola. 11. The Marketing-Manufacturing Interface: Strategic Issues
- U.S. Karmarkar, M.M. Lele.
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