Managing business interfaces : marketing, engineering, and manufacturing perspectives
Author(s)
Bibliographic Information
Managing business interfaces : marketing, engineering, and manufacturing perspectives
(International series in quantitative marketing)
Kluwer Academic Publishers, c2004
Available at 10 libraries
  Aomori
  Iwate
  Miyagi
  Akita
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  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
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  United States of America
Note
Includes bibliographical references and index
Description and Table of Contents
Description
Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing.
This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field.
Hardcover version published in December 2003.
Table of Contents
- Part 1: New Products and Existing Product Portfolio Management. 1. Investment in Facility Flexibility for Early Market Entry under Competitive Uncertainty
- R.M. Franza, C. Gaimon. 2. Demand Modeling in Product Line Trimming: Substitutability and Variability
- Juin-Kuan Chong, Teck-Hua Ho, C.S. Tang. Part 2: Supply Chain Coordination. 3. Coordinated Pricing and Production/Procurement Decision: A Review
- C.A. Yano, S.M. Gilbert. 4. Contractual Relationships and Coordination in Distribution Channels
- G. Iyer, V. Padmanabhan. 5. Quantity Discounts for Supply Chain Coordination
- S. Chan Choi, Lei Lei, Qiang Wang. Part 3: Interfaces in the Internet Space. 6. Pricing Internet Service
- R. Steinberg. 7. Usage Volume and Value Segmentation in Business Information Services
- T.C.A. Bashyam, U.S. Karmarkar. 8. Collaboration in E-Business: Technology and Strategy
- A.K. Chakravarty. Part 4: Field Studies and Real-World Evidence. 9. Levers for Improving the NPD Time and Financial Performance
- A. Bajaj, S. Kekre, K. Srinivasan. 10. Platform Products: Theory and Evidence from International Practice Linking Manufacturing, Marketing, and Product Design
- K. Ravi Kumar, G.C. Hadjinicola. 11. The Marketing-Manufacturing Interface: Strategic Issues
- U.S. Karmarkar, M.M. Lele.
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