Business : an integrative approach
Author(s)
Bibliographic Information
Business : an integrative approach
McGraw Hill/Irwin, c2004
3rd ed
- : part of 0072845309
- : CD-ROM
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System requirements for accompanying student CD-ROM: Windows: Pentium-based processor, Windows 98/2000, Internet Explorer 5.1 as default browser, Microsoft Office or equivalent
Includes bibliographical references and index
Description and Table of Contents
Description
Business: An Integrative Approach, 3e, by Fry, Stoner, and Hattwick is the most integrative introduction to business book on the market. It is built around how business works. The authors start with the mission and vision, look at indicators of success, the assessment of environmental influences, the decisions business leaders must make, and the evaluation of those decisions. Thus, the book parallels how people think in business. The topics covered in the text are contemporary: cross-functional teams, customer-centered thinking, the use of technology both inside the company and between the company and its customers, the role of stakeholders in business decision-making, the need for quality. The authors have added a discussion of crisis decision-making - a compelling need in the current business and social environment. They look at the environment that business faces but treat them from the perspective of how they really affect businesses rather than from an isolated view that is unrelated to other chapters in the text. Business: An Integrative Approach, 3e is as integrative as possible. While the functional areas of business are discussed, they have been de-emphasized. The focus then is rather on how business leaders use those resources and the information around them to make decisions leading to successful strategies. Rather than talk about finance, human resources, and production for example, the authors discuss the acquisition of resources that allow the company to function efficiently and effectively. The entire text (its content and pedagogy) is oriented around the big picture for the company - the authors ask readers to look at business as a system that is bound together into inter-related activities.
Table of Contents
Part IThe Integrative Nature of BusinessChapter 1The Nature of Business - The Big PictureChapter 2The Path Toward a Successful BusinessChapter 3The Scope of Business TodayChapter 4How Businesses Fit TogetherPart IIMaking Decisions in Today's BusinessChapter 5Decision Makers and Decision MakingChapter 6Understanding Stakeholder Expectations and Ethical ResponsibilitiesPart IIIThe Impact of External ForcesChapter 7The Impact of Diversity: Trends and IssuesChapter 8The Impact of Economic ForcesChapter 9The Impact of Financial Markets and ProcessesChapter 10The Impact of GlobalizationChapter 11The Impact of Legal and Regulatory ForcesPart IV Providing Excellence in Goods and ServicesChapter 12Thinking Strategically About the Business OperationChapter 13Acquiring and Using ResourcesChapter 14Providing Value Through Quality Products and ServicesChapter 15Enhancing Value Through Communicating with CustomersChapter 16Integrating Activities and Encouraging CommitmentChapter 17Using Technology in a Competitive EnvironmentPart VAssessment and ChangeChapter 18Measuring PerformanceChapter 19Promoting Change and Renewal
by "Nielsen BookData"
