Applying qualitative methods to marketing management research

著者

• Buber, Renate
• Gadner, Johannes
• Richards, Lyn

書誌事項

Applying qualitative methods to marketing management research

edited by Renate Buber, Johannes Gadner and Lyn Richards

Palgrave Macmillan, 2004

• : cloth

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA66323048
• ISBN:
  • 1403916608
• LCCN: 2003056406
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Basingstoke ; New York, N.Y.
• ページ数/冊数: xx, 292 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HF5415.13
  • DC21 : 658.8/007/2
• 件名:
  • LCSH : Marketing -- Management -- Research -- Methodology
  • LCSH : Qualitative research