Applying qualitative methods to marketing management research

Author(s)

• Buber, Renate
• Gadner, Johannes
• Richards, Lyn

Bibliographic Information

Applying qualitative methods to marketing management research

edited by Renate Buber, Johannes Gadner and Lyn Richards

Palgrave Macmillan, 2004

• : cloth

Note

Includes bibliographical references and index

Details

• NCID: BA66323048
• ISBN:
  • 1403916608
• LCCN: 2003056406
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Basingstoke ; New York, N.Y.
• Pages/Volumes: xx, 292 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.13
  • DC21 : 658.8/007/2
• Subject Headings:
  • LCSH : Marketing -- Management -- Research -- Methodology
  • LCSH : Qualitative research