The marketing audit handbook : tools, techniques & checklists to exploit your marketing resources

Author(s)

• Wilson, Aubrey

Bibliographic Information

The marketing audit handbook : tools, techniques & checklists to exploit your marketing resources

Aubrey Wilson

Kogan Page, c2002

Note

Disc in pocket attached to inside back cover

Includes bibliographical references and index

Details

• NCID: BA66423610
• ISBN:
  • 0749437359
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London ; Milford, CT
• Pages/Volumes: ix, 294 p
• Size: 25 cm.
• Attached Material: 1 computer laser optical disc
• Classification:
  • DC21 : 658.0
• Subject Headings:
  • LCSH : Marketing audits
  • LCSH : Marketing