Marketing classics : a selection of influential articles

Author(s)

Bibliographic Information

Marketing classics : a selection of influential articles

Ben M. Enis, Keith K. Cox, Michael P. Mokwa

Prentice Hall, c1991

8th ed., 25th anniversary ed

Available at  / 2 libraries

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Note

Includes bibliographical references and index

Prentice Hall international ed

Details

  • NCID
    BA66476741
  • ISBN
    • 0132073099
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Upper Saddle River
  • Pages/Volumes
    xii, 612 p.
  • Size
    24 cm
  • Classification
  • Subject Headings
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