Marketing research and modeling : progress and prospects : a tribute to Paul E. Green

Author(s)

• Wind, Yoram J.
• Green, Paul E.

Bibliographic Information

Marketing research and modeling : progress and prospects : a tribute to Paul E. Green

edited by Yoram (Jerry) Wind, Paul E. Green

（International series in quantitative marketing, 14）

Kluwer Academic Publishers, c2004

Other Title

Market research and modeling : progress and prospects : a tribute to Paul E. Green

Note

"Paul E. Green - curriculum vitae": p. 319-339

Book stemming from a conference held in May 2002

Includes bibliographical references and index

Details

• NCID: BA66603703
• ISBN:
  • 1402075960
• LCCN: 2003061984
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xiv, 346 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.2
  • DC22 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research -- Methodology
  • LCSH : Marketing -- Mathematical models
  • LCSH : Green, Paul E
  • LCSH : Conjoint analysis (Marketing)
• Parent Bibliography ID:
  • BA0685130X