Marketing research and modeling : progress and prospects : a tribute to Paul E. Green

書誌事項

Marketing research and modeling : progress and prospects : a tribute to Paul E. Green

edited by Yoram (Jerry) Wind, Paul E. Green

(International series in quantitative marketing, 14)

Kluwer Academic Publishers, c2004

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Market research and modeling : progress and prospects : a tribute to Paul E. Green

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注記

"Paul E. Green - curriculum vitae": p. 319-339

Book stemming from a conference held in May 2002

Includes bibliographical references and index

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