Politics moves online : campaigning and the Internet

Author(s)

    • Cornfield, Michael

Bibliographic Information

Politics moves online : campaigning and the Internet

Michael Cornfield

(A Century Foundation report)

Century Foundation Press, c2004

  • : pbk

Available at  / 3 libraries

Search this Book/Journal

Note

Includes bibliographical references (p. 109-122) and index

Description and Table of Contents

Description

The popularization of the Internet has shepherded a revolution in business and personal communication. But how has online technology been used in mainstream American politics? In Politics Moves Online, Michael Cornfield provides a comprehensive guide to how the Internet has been used in political campaigns. He shows, for example, how candidates such as George Bush and John McCain in 2000 - as well as political action committees and the media - struggled to figure out how to fit the Internet into their ongoing operations. Through a series of insightful cases, he examines how candidates use the Web as a campaign tool and as a fund-raising mechanism, and how voters use the Internet to gather information and become more knowledgeable voters. He finds that while many political pundits have argued that the Internet can be a revolutionary force in politics, citizens and politicians alike have yet to find innovative uses that go beyond conventional political operations.

by "Nielsen BookData"

Related Books: 1-1 of 1

Details

Page Top