Marketing problems : cases for analysis

Author(s)

• Govoni, Norman A. P.
• Jeannet, Jean-Pierre
• Allen, Terry F.

Bibliographic Information

Marketing problems : cases for analysis

Norman A.P. Govoni, Jean-Pierre Jeannet, Terry F. Allen

Note

Photocopy. Originally published: Columbus, Ohio : Grid, c1977 (Grid series in marketing)

Details

• NCID: BA66858646
• ISBN:
  • 0882441280
• LCCN: 76019946
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: ( : In-house reproduction)
• Pages/Volumes: xiv, 219 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8/007/22
• Subject Headings:
  • LCSH : Marketing -- Case studies