Key concepts in marketing
著者
書誌事項
Key concepts in marketing
（Palgrave key concepts）
Palgrave Macmillan, 2004
- : pbk
- タイトル別名
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Marketing
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about. It will be especially useful as a revision aid.
目次
Contains over 600 Major Concepts, Terms, Theories and Theorists, Arranged Alphabetically.
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