Armin Hofmann essay by Steven Heller
Author(s)
Bibliographic Information
Armin Hofmann
（Poster collection = Plakatsammlung, 7）
Museum für Gestaltung Zürich , Lars Müller, 2003
- Other Title
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Armin Hofmann : poster collection 07
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Note
"With two exceptions, the posters illustrated are from the Museum für Gestaltung Zürich's poster collection."-- P. 73
Includes bibliographical references (p. [72])
Description and Table of Contents
Description
The history of posters is rich in variations on the hand. In consumer posters, a hand presents desirable products. But the hand can also take the form of a symbolically charged gesture in the political poster. In cultural posters, the hand then becomes the emblem of the creative individual. Just as versatile as the rhetoric of the hand are its diverse uses as a design element. In this volume, photographic, illustrative and abstract graphic images add up to a small cultural history of the hand as an eloquent conveyor of messages.
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