The origin of brands : discover the natural laws of product innovation and business survival

Author(s)

• Ries, Al
• Ries, Laura

Bibliographic Information

The origin of brands : discover the natural laws of product innovation and business survival

Al Ries and Laura Ries

HarperBusiness, c2004

Note

Includes index

Details

• NCID: BA67014774
• ISBN:
  • 0060570148
• LCCN: 2004042466
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: x, 308 p.
• Size: 22 cm
• Classification:
  • LCC : HD69.B7
  • DC22 : 658.8/27
• Subject Headings:
  • LCSH : Brand name products
  • LCSH : Brand name products -- Marketing
  • LCSH : Brand name products -- Management
  • LCSH : New products -- Management