The origin of brands : discover the natural laws of product innovation and business survival

著者

• Ries, Al
• Ries, Laura

書誌事項

The origin of brands : discover the natural laws of product innovation and business survival

Al Ries and Laura Ries

HarperBusiness, c2004

注記

Includes index

• NII書誌ID(NCID): BA67014774
• ISBN:
  • 0060570148
• LCCN: 2004042466
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: x, 308 p.
• 大きさ: 22 cm
• 分類:
  • LCC : HD69.B7
  • DC22 : 658.8/27
• 件名:
  • LCSH : Brand name products
  • LCSH : Brand name products -- Marketing
  • LCSH : Brand name products -- Management
  • LCSH : New products -- Management