Scoring points : how Tesco is winning customer loyalty

Author(s)

• Humby, Clive
• Hunt, Terry
• Phillips, Tim

Bibliographic Information

Scoring points : how Tesco is winning customer loyalty

Clive Humby & Terry Hunt with Tim Phillips

Kogan Page, 2003

Note

Includes index

Details

• NCID: BA67015711
• ISBN:
  • 074943578X
• LCCN: 2003018763
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: x, 276 p., [8] p. of plates
• Size: 24 cm
• Classification:
  • LCC : HF5415.525
  • DC22 : 658.8/12
• Subject Headings:
  • LCSH : Customer loyalty programs -- Great Britain -- Case studies
  • LCSH : Tesco (Firm) -- History -- 20th century