Scoring points : how Tesco is winning customer loyalty

著者

• Humby, Clive
• Hunt, Terry
• Phillips, Tim

書誌事項

Scoring points : how Tesco is winning customer loyalty

Clive Humby & Terry Hunt with Tim Phillips

Kogan Page, 2003

注記

Includes index

• NII書誌ID(NCID): BA67015711
• ISBN:
  • 074943578X
• LCCN: 2003018763
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: x, 276 p., [8] p. of plates
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.525
  • DC22 : 658.8/12
• 件名:
  • LCSH : Customer loyalty programs -- Great Britain -- Case studies
  • LCSH : Tesco (Firm) -- History -- 20th century