Levels of corporate globalization : developing a measurement scale for global customer management
著者
書誌事項
Levels of corporate globalization : developing a measurement scale for global customer management
Palgrave Macmillan, 2004
- : cloth
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注記
Includes bibliographical references (p. 179-188) and index
内容説明・目次
内容説明
This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization. This is a tool that will help companies segment their customers and enable them to adapt customer management strategies when dealing with increasingly global customers. This in turn helps determine the company's own strategic position, thereby enhancing corporate performance.
目次
Introduction PART 1: THEORETICAL FRAMEWORK Corporate Globalization Customer Relationship Management Global Customer Management Research Issues PART 2: RESEARCH MEHTODOLOGY Construct Measurement The LISREL Approach Exploratory versus Confirmatory Factor Analysis Cluster Analysis Discriminant Analysis PART 3: EMPIRICAL STUDY Procedure to Level of Corporate Globalization Development Data Collection and Data Basis Data Analysis PART 4: CONCLUSIONS Theoretical Implications Managerial Implications Limitations and Future Research Questions
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