Big in Asia : 25 strategies for business success
著者
書誌事項
Big in Asia : 25 strategies for business success
Palgrave Macmillan, 2004
Rev. and updated
- : pbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This is a completely revised and updated edition of the bestselling book by Michael Backman and Charlotte Butler. Companies operating in Asia find themselves confronted by obstacles that hinder development and progress. This book identifies the transformation of the competitive landscape post-crisis. By focussing on the main difficulties faced by companies it provides a series of strategies for business success and shows how to avoid failure in Asia. This edition includes coverage of relevant developments, including the SARS crisis and the crackdown on CD and VCD piracy. This is the essential guide for companies who want to make it Big in Asia.
目次
- Part I: Hit The Ground Running
- Information is Power
- Know the Firm, Know the Family: Dealing with Asian Firms
- Understand Asia's Overseas Chinese
- Understand Asia's Overseas Indians
- Dealing with Information Ambiguity, Local Consultants & Accounting Firms
- Part II: On The Ground
- Network like a Local
- Negotiate like a Westerner
- Taking the M&A Route? Managing the Partnership with the Southeast Asian Firm
- Managing the Partnership with the Northeast Asian Firm
- Avoiding Post - Acquisition Trauma
- Part III: Building Up
- Send the Right People
- Cross the Cultural Divide
- Managing Change
- Intellectual Property Abuse: Contain the Risks
- Selling Consulting Services in Asia
- Part IV: Staying Up
- Tilt in the Playing Field
- 'Think Global
- Act Local' - But How Far? Caveat Emptor: Beware the Banks of Asia
- Avoid Blood Loss as a Minority Shareholder
- Chinal Cut through the Gloss
- Part V: Staying Clean
- Negotiate the Law in Asia: Bankruptcy, Contracts & Defamation
- Ethical Traps on the Road to being Big in Asia
- Corruption: The Business Practice that Dare not Speak its Name
- Dancing with the Devil: Doing Business with Asia's Politicians and their Families
- When Things Go Wrong...
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