Advertising campaign strategy : a guide to marketing communication plans

著者

• Parente, Donald

書誌事項

Advertising campaign strategy : a guide to marketing communication plans

Donald Parente

Thomson/South-Western, c2004

3rd ed

• : hbk

注記

Includes bibliographical references and index

内容説明・目次

内容説明

A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. Not only does it illustrate what effective campaigns are, but also demonstrates how to successfully execute them.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA67097079
• ISBN:
  • 0324271905
• LCCN: 2003105039
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Mason, Ohio
• ページ数/冊数: xxvii, 404 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5837
  • DC22 : 659.1/13
• 件名:
  • LCSH : Advertising campaigns
  • LCSH : Communication in marketing