Advertising campaign strategy : a guide to marketing communication plans
著者
書誌事項
Advertising campaign strategy : a guide to marketing communication plans
Thomson/South-Western, c2004
3rd ed
- : hbk
大学図書館所蔵 全5件
注記
Includes bibliographical references and index
内容説明・目次
内容説明
A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. Not only does it illustrate what effective campaigns are, but also demonstrates how to successfully execute them.
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