Strategic management : issues and cases
著者
書誌事項
Strategic management : issues and cases
Blackwell, 2004
2nd ed
- : pbk
- タイトル別名
-
The strategic management blueprint
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注記
Previously published as: The strategic management blueprint
Includes bibliographical references (p. [229]-233) and index
"Revised edition of The blue print"--Cover
内容説明・目次
内容説明
This highly popular introduction to strategic management has now been revised to take account of the latest developments in the field.
New edition of a highly popular introduction to strategic management.
Provides a clear framework for understanding the issues in corporate strategy, supported by current case examples.
Revised to take account of the latest development in the field.
Now features twelve new cases.
Includes new chapters on issues relating to the resource-based view of the firm, innovation, learning, and the 'new economy'.
Includes a new concluding chapter looking at present and future issues in strategic management.
Continues to combine the latest management concepts with and emphasis on current business applications and implementation.
目次
1. What Is Strategic Management. 2. Situational Analysis: The Firm & Its Environment.
3. Strategic Choice.
4. The Resource-Based View Of The Firm.
5. Organization & Strategy.
6. The Management Of Strategic Change.
7. Present & Future Issues In Strategic Management.
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