Marketing on the Internet : winning global competitive advantage

著者

• McGoey, Irene

書誌事項

Marketing on the Internet : winning global competitive advantage

Irene McGoey

（Irish management briefings）

Oak Tree Press, c1998

注記

Includes bibliographical references (p. [95]-98)

内容説明・目次

内容説明

This text addresses the implications of electronic commerce and offers a framework for companies to follow in devising a successful Internet strategy. Using Irish case studies, the author highlights the opportunities and pitfalls of using the Internet as a marketing tool.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA67214660
• ISBN:
  • 1860760953
• 出版国コード: ie
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Dublin
• ページ数/冊数: vi, 98 p.
• 大きさ: 30 cm
• 件名:
  • LCSH : Internet marketing
  • LCSH : Internet marketing -- Ireland
  • LCSH : Internet industry -- Ireland
• 親書誌ID:
  • BA67214605