Marketing research

Author(s)

Bibliographic Information

Marketing research

David A. Aaker, V. Kumar, George S. Day

Wiley, c2004

8th ed., Wiley international ed

Available at  / 16 libraries

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Note

Includes bibliographical references and index

Details

  • NCID
    BA67377949
  • ISBN
    • 0471451681
  • LCCN
    2003057663
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Hoboken ; New York
  • Pages/Volumes
    xvii, 774 p.
  • Size
    26 cm
  • Classification
  • Subject Headings
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