Rising tide : lessons from 165 years of brand building at Procter & Gamble
著者
書誌事項
Rising tide : lessons from 165 years of brand building at Procter & Gamble
Harvard Business School Press, c2004
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注記
Includes bibliographical references and index
収録内容
- Getting started, 1837-1890
- From commodities to consumer goods
- Assembling the elements of the enterprise, 1890-1945
- Science in the washing machine
- An explosion in consumer products
- Procter & Gamble reinvents the paper products business
- Crest : a therapeutic breakthrough in oral care
- Learning from Augusta, Lima, and Albany
- Competition and global expansion
- Learning to compete in Japan
- The diaper wars
- En rio revuelto
- Pantene
- Reshaping Procter & Gamble
- Rewriting the rules
- Winning in the white space
- Ivory, Crest, and Olay
- Prescription for growth in health care
- Challenges in China
