Fundraising management : analysis, planning and practice
著者
書誌事項
Fundraising management : analysis, planning and practice
Routledge, 2004
- : hbk.
- : pbk.
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, it provides a detailed overview of modern fundraising planning and practice, and analyzes critical issues as well presenting practical tools for campaign planning.
Campaigns discussed include high-profile examples from companies as diverse as RSPCA, Greenpeace, Barnados and the American Cancer Society, which illustrate the theories and bring the topic to life. A truly groundbreaking analysis, this text works through the planning stages of fundraising to give readers a rounded understanding of the topic, and is essential reading for students of fundraising and non-profit professionals alike.
目次
1. The History and Development of Fundraising Practice Part 1: The Fundraising Planning Process 2. Fundraising Planning: The Fundraising Audit 3. Marketing Research for Fundraising 4. Strategic Planning: The Fundraising Plan Part 2: Fundraising From Individuals 5. Understanding Giving 6. Donor Recruitment 7. Donor Development 8. Major Gift Fundraising 9. Planned and Legacy Giving 10. Community Fundraising Part 3: Corporate/Trust Fundraising 11. Corporate Fundraising 12. Trust/Foundation Fundraising 13. Branding and Campaign Integration Part 4: Critical Issues in Fundraising 14. The Rise of New Electronic Channels 15. Outsourcing - Agency/Consultancy Support 16. Benchmarking and Metrics 17. Legal and Ethical Aspects of Fundraising Management
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