The psychology of advertising

Author(s)

• Scott, Walter Dill
• Howard, Delton Thomas

Bibliographic Information

The psychology of advertising

by Walter Dill Scott

Isaac Pitman, 1932

Rev. ed / completely revided by D.T. Howard

Note

Bibliography: p. 248-300

Details

• NCID: BA67468909
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xi, 300 p., [40] p. of plates
• Size: 21 cm
• Classification:
  • LCC : HF5822
• Subject Headings:
  • LCSH : Psychology, Applied
  • LCSH : Advertising