Services marketing : people, technology, strategy

Author(s)

• Lovelock, Christopher H.
• Wirtz, Jochen

Bibliographic Information

Services marketing : people, technology, strategy

Christopher Lovelock, Jochen Wirtz

Pearson/Prentice Hall, c2004

5th ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA67579240
• ISBN:
  • 0131138650
• LCCN: 2003060912
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: xviii, 652 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.122
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Professions -- Marketing
  • LCSH : Service industries -- Marketing