Managing customer relationships : a strategic framework

著者

• Peppers, Don
• Rogers, Martha

書誌事項

Managing customer relationships : a strategic framework

Don Peppers, Martha Rogers

John Wiley & Sons, c2004

• : cloth

注記

Includes bibliographical references and index

• NII書誌ID(NCID): BA67590345
• ISBN:
  • 047148590X
• LCCN: 2003020608
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Hoboken, N.J.
• ページ数/冊数: xi, 516 p.
• 大きさ: 27 cm
• 分類:
  • LCC : HF5415.5
  • DC22 : 658.8/12
• 件名:
  • LCSH : Customer relations -- Management
  • LCSH : Consumers' preferences
  • LCSH : Relationship marketing
  • LCSH : Marketing information systems
  • LCSH : Information storage and retrieval systems -- Marketing