Planning, implementing, and evaluating health promotion programs : a primer
著者
書誌事項
Planning, implementing, and evaluating health promotion programs : a primer
Pearson/Benjamin Cummings, c2005
4th ed
- : pbk
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注記
Includes bibliographical references (p. 372-392) and indexes
内容説明・目次
内容説明
Planning, Implementing, and Evaluating Health Promotion Programs: A Primer provides health education students with the comprehensive background and application information needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Fourth Edition features updated information throughout, including expanded discussions of topics such as measures, measurement, data collection and data sampling, intervention theories, and evaluation techniques. It has been thoroughly reviewed by both practitioners and professors to reflect the latest trends in the field.
目次
Preface.
1. Health Education, Health Promotion, Health Educators, and Program Planning.
I. PLANNING A HEALTH PROMOTION PROGRAM.
2. Models for Program Planning in Health Promotion.
3. Starting the Planning Process.
4. Assessing Needs.
5. Measurement, Measures, Data Collection, and Sampling.
6. Mission Statement, Goals, and Objectives.
7. Theories and Models Commonly Used for Health Promotion Interventions.
8. Interventions.
II. IMPLEMENTING A HEALTH PROMOTION PROGRAM.
9. Community Organizing and Community Building.
10. Identification and Allocation of Resources.
11. Marketing: Making Sure Programs Respond.
12. Implementation: Strategies and Associated Concerns.
III. EVALUATING A HEALTH PROMOTION PROGRAM.
13.Evaluation: An Overview.
14. Evaluation Approaches, Framework, and Designs.
15.Data Analysis and Reporting.
Appendices.
Appendix A: Examples of a News Release and Copy for a Newspaper Column.
Appendix B: Examples of PSAs for Radio and Television.
Appendix C: Examples of Smoking Policies.
Appendix D: Health Behavior Contract.
Appendix E: Examples of an Informed Consent Form for a Cholesterol Screening Program.
Appendix F: Sample Medical Clearance Form.
Appendix G: Code of Ethics for the Health Education Profession.
Appendix H: Cost-Benefit and Cost-Effectiveness as a Part of the Evaluation of Health Promotion Programs.
References.
Name Index.
Subject Index.
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