Promotion management and marketing communications

Author(s)

• Shimp, Terence A.

Bibliographic Information

Promotion management and marketing communications

Terence A. Shimp

（The Dryden Press series in marketing）

Dryden Press, c1990

2nd ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA67692538
• ISBN:
  • 0030266432
• LCCN: 89007758
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: xxi, 673 p., [8] p. of plates
• Size: 25 cm
• Classification:
  • LCC : HF5415.123
  • DC20 : 658.8/2
• Subject Headings:
  • LCSH : Communication in marketing
  • LCSH : Sales promotion
  • LCSH : Advertising
  • LCSH : Direct marketing
• Parent Bibliography ID:
  • BA03762950