Mastering e-business
著者
書誌事項
Mastering e-business
（Palgrave master series）
Palgrave Macmillan, 2004
- : paper
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注記
Business series editor: Richard Pettinger
Includes bibliographical references and indexes
内容説明・目次
内容説明
Mastering e-business is a solid introduction to the development, positioning and strategic viability of e-business within contemporary society. The book critically examines e-business from both organizational and individual perspectives, delivering fresh insight into this emerging subject area. Mastering e-Business focuses on key management, business, marketing and strategic issues. Moreover it aims to demystify the e-revolution to explain the dynamic nature of the relationship between traditional enterprises, e-business and society. The book searches beyond the bursting dot.com bubble to consider the longer-term strategic implications of e-business for organizations and the wider community. Written in a clear accessible style, each chapter includes mini case studies citing real world examples. Mastering e-Business is an ideal text for students studying modules/courses in e-commerce, e-business, management, operations, marketing and strategy at diploma, undergraduate and postgraduate levels.
目次
PART 1: E-BUSINESS: WHAT IS IT AND WHAT DOES IT MEAN FOR ALL BUSINESSES?.- What is it?.- How is it Affecting Business?.- Digital and Non-digital Services.- Dangers and Threats of the Cyber-world.- PART 2: E-MARKETING: SAME PEOPLE, SAME NEEDS, DIFFERENT SERVICES.- The Development of e-marketing.- i-brands and e-segmentation.- Marketing Communications.- Relationship e-marketing.- PART 3: E-OPERATIONS: INTEGRATING THE INTERNET WITH THE PHYSICAL OPERATION OF AN ORGANISATION.- Integrating the Internet into the Supply Chain.- Developing People and Managing Performance.- Organisational Structure.- Financial Aspects of Internet Operations.- PART 4: DEVELOPING THE POWER OF THE WWW STRATEGICALLY.- Identifying New Opportunities for Internet-based Services.- Developing User Communities.- Using the Web Resources and Alliances.- Foreseeing the Future the Next Two Waves.
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