Management : the basics
著者
書誌事項
Management : the basics
（The basics）
Routledge, c2004
- : hbk
- : pbk
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注記
Includes bibliographical references and index
収録内容
- What is management?
- Strategy
- Organization
- Human resources
- Marketing
- Production
- Finance
- Knowledge
- Culture
- The manager
内容説明・目次
内容説明
Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, it explains key aspects of management, including:
* planning effective business strategy to meet goals
* how successful marketing works
* how organizations are structured and function
* how to understand corporate finance
* what affects how people work and effective human resources management
* the importance of knowledge and culture.
This informative and accessible guide is ideal for anyone who wants to understand what management is and how it works.
目次
1. Introduction 2. Strategy 3. Organization 4. Human Resources 5. Marketing 6. Production 7. Finance 8. Knowledge 9. Culture 10. The Manager
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