The rise of the Hispanic market in the United States : challenges, dilemmas, and opportunities for corporate management

著者

• Nevaer, Louis E. V.

書誌事項

The rise of the Hispanic market in the United States : challenges, dilemmas, and opportunities for corporate management

Louis E. V. Nevaer

M.E. Sharpe, c2004

• : alk. paper
• : pbk

注記

Includes bibliographical references (p. 203-243) and index

• NII書誌ID(NCID): BA67890269
• ISBN:
  • 0765612909
  • 0765612917
• LCCN: 2003050503
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Armonk, N.Y.
• ページ数/冊数: vii, 255 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.33.U6
  • DC21 : 658.8/34/08968073
• 件名:
  • LCSH : Hispanic American consumers
  • LCSH : Market segmentation -- United States
  • LCSH : Target marketing -- United States
  • LCSH : North America -- Economic integration