Brand strength : building and testing models based on experiential information
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Bibliographic Information
Brand strength : building and testing models based on experiential information
（Gabler Edition Wissenschaft, . Forschungsgruppe Konsum und Verhalten）
Deutscher Universitäts-Varlag, 2004
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Note
Originally presented as the author's thesis (doctoral)--Universität Innsbruck, 2000
Includes bibliographical references (p. 221-240)
