Lifestyle marketing : reaching the new American consumer

Author(s)

• Michman, Ronald D.
• Mazze, Edward M.
• Greco, Alan James

Bibliographic Information

Lifestyle marketing : reaching the new American consumer

Ronald D. Michman, Edward M. Mazze, and Alan J. Greco

Praeger, 2003

Note

Includes bibliographical references (p. [221]-227) and index

Details

• NCID: BA68066343
• ISBN:
  • 1567206409
• LCCN: 2003057995
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Westport, Conn.
• Pages/Volumes: xii, 241 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.127
  • DC22 : 658.8/343
• Subject Headings:
  • LCSH : Market segmentation -- United States
  • LCSH : Target marketing -- United States
  • LCSH : Consumers' preferences -- United States
  • LCSH : Consumer behavior -- United States
  • LCSH : Lifestyles -- United States