Lifestyle marketing : reaching the new American consumer

著者

• Michman, Ronald D.
• Mazze, Edward M.
• Greco, Alan James

書誌事項

Lifestyle marketing : reaching the new American consumer

Ronald D. Michman, Edward M. Mazze, and Alan J. Greco

Praeger, 2003

注記

Includes bibliographical references (p. [221]-227) and index

• NII書誌ID(NCID): BA68066343
• ISBN:
  • 1567206409
• LCCN: 2003057995
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Westport, Conn.
• ページ数/冊数: xii, 241 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HF5415.127
  • DC22 : 658.8/343
• 件名:
  • LCSH : Market segmentation -- United States
  • LCSH : Target marketing -- United States
  • LCSH : Consumers' preferences -- United States
  • LCSH : Consumer behavior -- United States
  • LCSH : Lifestyles -- United States