In Sam we trust : the untold story of Sam Walton, and how Wal-Mart is devouring the world
著者
書誌事項
In Sam we trust : the untold story of Sam Walton, and how Wal-Mart is devouring the world
Kogan Page, 1999
大学図書館所蔵 全1件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Originally published: New York : Times Business, 1998
Includes bibliographical references and index
内容説明・目次
内容説明
Wal-Mart's mighty presence is no longer restricted to America. To the alarm of the UK retail sector, June 1999 saw Wal-Mart devour Asda. And given Wal-Mart's track record in the rest of the world, such alarm is well-founded. For instance, within seven years of Wal-Mart invading Canada and Mexico it became the largest retailer in both countries. It took less than two years for it to become the fourth largest retailer in Germany, while France and several Scandinavian countries now look destined for Wal-Mart's shopping basket.
In Sam We Trust offers an exhaustive in-depth investigation into this powerful retailing empire. Bob Ortega, The Wall Street Journal's authority on Wal-Mart, goes beyond the headlines and Sam Walton's carefully crafted public image to reveal the ruthless penny-pinching manipulator behind the visionary genius. He also provides an illuminating history of retailing that includes case studies of such important Wal-Mart competitors as Sears, J.C. Penny, Price Clubs and, of course, Kmart.
In Sam We Trust describes in detail not only how Wal-Mart became what it is, but also how it works today. In this new edition, Bob Ortega brings us up to date with Wal-Mart's worldwide shopping spree and gives us a unique peep behind the doors of the Asda deal and its likely impact on British retailing, shoppers and communities.
In Sam We Trust provides a fascinating context for current developments: Ortega's incisive analysis of Sam Walton's controversial rise to power and the creation of the world's most successful retail business makes for a shocking yet compelling read.
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