Contemporary advertising

Author(s)

• Arens, William F.

Bibliographic Information

Contemporary advertising

William F. Arens

（Irwin/McGraw-Hill series in marketing）

McGraw-Hill/Irwin, c2004

9th ed

• alk. paper
• international : alk. paper

Note

Includes index

Details

• NCID: BA68168332
• ISBN:
  • 0072537728
  • 0071214259
• LCCN: 2003065006
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xlii, 617, [74] p.
• Size: 29 cm
• Classification:
  • LCC : HF5821
  • DC22 : 659.1
• Subject Headings:
  • LCSH : Advertising
• Parent Bibliography ID:
  • BA34788937