Data mining techniques : for marketing, sales, and customer relationship management
著者
書誌事項
Data mining techniques : for marketing, sales, and customer relationship management
Wiley, c2004
2nd ed
- : paper/website
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注記
Includes index
収録内容
- Why and what
- The virtuous cycle of data mining
- Data mining methodology and best practices
- Business applications of data mining
- Data mining with familiar tools
- Decision trees
- Neural networks
- Nearest neighbor approaches : memory based reasoning and collaborative filtering
- Association rules
- Link analysis
- Clustering
- Survival analysis
- Genetic algorithms
- Finding customers in data
- Data mining, data warehousing, and OLAP
- The data mining environment
- Whipping the data into shape
- Putting data mining to work