Close to the sun : how Airbus challenged America's domination of the skies
著者
書誌事項
Close to the sun : how Airbus challenged America's domination of the skies
Agate, c2004
1st American ed
- hb.
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注記
"First published in Great Britain 2002 by Arum Press"--T.p. verso
For this edition, the author has "updated the Airbus story through the end of 2003"--P. 2
Includes bibliographical references and index
内容説明・目次
内容説明
Close to the Sun is an in-depth, fast-paced, and highly readable history of Airbus, the pan-European consortium that has edged past Boeing to become the world leader in aerospace. In doing so, Airbus has achieved preeminence in a field that s been dominated by U.S. companies since the first flight of the Wright brothers. Airbus s history, and especially the story of its competition with its American rivals, is a vivid illumination of how giant conglomerates compete around the world, in an arena distinguished by high international politics and billion-dollar gambles in cutting-edge technology. It s one of the most important stories today that illustrates how globalization is changing the international business landscape."
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