International marketing strategy : analysis, development and implementation

Author(s)

• Doole, Isobel
• Lowe, Robin

Bibliographic Information

International marketing strategy : analysis, development and implementation

Isobel Doole and Robin Lowe

Thomson Learning, 2004

4th ed

Note

Includes bibliographical references and index

Details

• NCID: BA68352331
• ISBN:
  • 1844800253
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xxi, 445 p.
• Size: 28 cm
• Classification:
  • DC22 : 658.84
• Subject Headings:
  • LCSH : Export marketing -- Management