Key concepts in international business

著者

    • Sutherland, Jonathan
    • Canwell, Diane

書誌事項

Key concepts in international business

Jonathan Sutherland and Diane Canwell

(Palgrave key concepts)

Palgrave Macmillan, 2004

  • : pbk

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注記

Includes bibliographical references and index

内容説明・目次

内容説明

Key Concepts in International Business is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what international business is all about. It will be especially useful as a revision aid.

目次

Contains over 500 Major Concepts, Terms, Theories and Theorists, Arranged Alphabetically.

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