Marketing mind prints

著者

書誌事項

Marketing mind prints

edited by Philip J. Kitchen

Palgrave Macmillan, 2004

大学図書館所蔵 件 / 全8件

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注記

Includes bibliographical references and index

内容説明・目次

内容説明

By 'marketing mind prints', this book is not attempting to map the future by indicating the nature of the marketing terrain and the ways to traverse it. The maps and the terrain are already well known. Instead, leading authors develop their own 'mind print' - in other words, a picture of a segment of the marketing terrain they consider to be important now and in the future. The aim is for readers to ponder upon a specific 'mind print', and to consider how and in what ways the print can be incorporated or developed within their own business.

目次

  • Introduction to Marketing Mind Prints
  • P.Kitchen Marketing Mind Prints
  • P.Kitchen Marketing Due Diligence and the Future of Marketing
  • M.McDonald Innovation and Sustainable Competitive Advantage
  • D.Littler Invisible Forces: How Consumer Interactions Make the Difference
  • J. Goldenburg Landmarks in the Mapping of International Marketing
  • S.Paliwoda & J.Ryans Integrated Marketing: A New Vision
  • A.Jenkinson & B.Sain Beyond Relationship Marketing
  • C.Chien & L.Moutinho Conclusion
  • P.Kitchen

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