Marketing : an introduction

Author(s)

• Armstrong, Gary
• Kotler, Philip

Bibliographic Information

Marketing : an introduction

Gary Armstrong, Philip Kotler

Pearson/Prentice Hall, Pearson Education International, c2005

7th ed., international ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA68668368
• ISBN:
  • 0131273124
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: xxvi, 581, [101] p.
• Size: 28 cm
• Subject Headings:
  • LCSH : Marketing