Integrated advertising, promotion, & marketing communications

著者

• Clow, Kenneth E.
• Baack, Donald

書誌事項

Integrated advertising, promotion, & marketing communications

Kenneth E. Clow, Donald Baack

Pearson/Prentice Hall, c2004

2nd ed

• : CD-ROM

タイトル別名

Integrated advertising, promotion, and marketing communications

注記

Includes bibliographical references and indexes

詳細情報

• NII書誌ID(NCID): BA68680727
• ISBN:
  • 0131405462
  • 013141528X
• LCCN: 2003043373
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Upper Saddle River, N.J.
• ページ数/冊数: xxvii, 538 p.
• 大きさ: 28 cm.
• 付属資料: 1 computer laser optical disc (4 3/4 in.)
• 分類:
  • LCC : HF5415.123
  • DC21 : 659.1
• 件名:
  • LCSH : Communication in marketing
  • LCSH : Advertising