Integrated advertising, promotion, & marketing communications

Author(s)

• Clow, Kenneth E.
• Baack, Donald

Bibliographic Information

Integrated advertising, promotion, & marketing communications

Kenneth E. Clow, Donald Baack

Pearson/Prentice Hall, c2004

2nd ed

• : CD-ROM

Other Title

Integrated advertising, promotion, and marketing communications

Note

Includes bibliographical references and indexes

Details

• NCID: BA68680727
• ISBN:
  • 0131405462
  • 013141528X
• LCCN: 2003043373
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: xxvii, 538 p.
• Size: 28 cm.
• Attached Material: 1 computer laser optical disc (4 3/4 in.)
• Classification:
  • LCC : HF5415.123
  • DC21 : 659.1
• Subject Headings:
  • LCSH : Communication in marketing
  • LCSH : Advertising