Offensive marketing : an action guide to gaining competitive advantage

Author(s)

• Davidson, J. H.
• Keegan, Warren J.
• Brill, Elyse Arnow

Bibliographic Information

Offensive marketing : an action guide to gaining competitive advantage

Hugh Davidson and Warren J. Keegan with Elyse Arnow Brill

Elsevier Butterworth-Heinemann, c2004

Note

Includes index

HTTP:URL=http://www.loc.gov/catdir/description/els041/2003057940.html Information=Publisher description

HTTP:URL=http://www.loc.gov/catdir/toc/els041/2003057940.html Information=Table of contents

Details

• NCID: BA68701791
• ISBN:
  • 0750674598
• LCCN: 2003057940
• Country Code: ne
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Amsterdam ; Boston ; Tokyo
• Pages/Volumes: xiv, 414 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing