Offensive marketing : an action guide to gaining competitive advantage

著者

• Davidson, J. H.
• Keegan, Warren J.
• Brill, Elyse Arnow

書誌事項

Offensive marketing : an action guide to gaining competitive advantage

Hugh Davidson and Warren J. Keegan with Elyse Arnow Brill

Elsevier Butterworth-Heinemann, c2004

注記

Includes index

HTTP:URL=http://www.loc.gov/catdir/description/els041/2003057940.html Information=Publisher description

HTTP:URL=http://www.loc.gov/catdir/toc/els041/2003057940.html Information=Table of contents

詳細情報

• NII書誌ID(NCID): BA68701791
• ISBN:
  • 0750674598
• LCCN: 2003057940
• 出版国コード: ne
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Amsterdam ; Boston ; Tokyo
• ページ数/冊数: xiv, 414 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415
  • DC22 : 658.8
• 件名:
  • LCSH : Marketing